{"id":1179,"date":"2018-12-19T11:40:27","date_gmt":"2018-12-19T10:40:27","guid":{"rendered":"https:\/\/2019.laspalmasgc.wordcamp.org\/?post_type=wcb_session&#038;p=1179"},"modified":"2019-01-29T14:22:18","modified_gmt":"2019-01-29T13:22:18","slug":"google-global-site-tag-un-codigo-para-medirlo-todo","status":"publish","type":"wcb_session","link":"https:\/\/laspalmasgc.wordcamp.org\/2019\/session\/google-global-site-tag-un-codigo-para-medirlo-todo\/","title":{"rendered":"Google Global Site Tag: Un c\u00f3digo para medirlo todo \/ Google Global Site Tag: a code to measure anything (ES)"},"content":{"rendered":"<p>Hace poco, escribo en Septiembre de 2018. Google ha actualizado el fragmento de c\u00f3digo que debemos insertar en nuestras Web para poder enviar los datos de seguimiento. Hemos parado de analytics.js a gtag.js.<\/p>\n<p>Su intenci\u00f3n es unificar en un \u00fanico fragmento de c\u00f3digo, bueno casi, todas las mediciones que env\u00eda nuestra Web a los distintos servicios que ofrece Google (Analytics, Google Ads tanto remarketing como medici\u00f3n de conversiones y m\u00e1s productos en el futuro).<\/p>\n<p>La idea de esta ponencia es comprender como funciona este nuevo fragmento de c\u00f3digo, como configurarlo seg\u00fan nuestras necesidades y, evidentemente, cuales son los procedimientos \u00f3ptimos para implementarlo en nuestro WordPress.<\/p>\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p>Recently, I write in September of 2018, Google has updated the code snippet that we must insert in our Web in order to send the tracking data. We have stopped from analytics.js to gtag.js.<\/p>\n\n\n\n<p>Its intention is to unify in a single piece of code, well almost, all the measurements that our Web sends to the different services offered by Google (Analytics, Google Ads both remarketing and conversion measurement and more products in the future).<\/p>\n\n\n\n<p>The idea of this presentation is to understand how this new fragment of code works, how to configure it according to our needs and, obviously, what are the optimal procedures to implement it in our WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace poco, escribo en Septiembre de 2018. Google ha actualizado el fragmento de c\u00f3digo que debemos insertar en nuestras Web para poder enviar los datos de seguimiento. Hemos parado de analytics.js a gtag.js. Su intenci\u00f3n es unificar en un \u00fanico fragmento de c\u00f3digo, bueno casi, todas las mediciones que env\u00eda nuestra Web a los distintos &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/laspalmasgc.wordcamp.org\/2019\/session\/google-global-site-tag-un-codigo-para-medirlo-todo\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abGoogle Global Site Tag: Un c\u00f3digo para medirlo todo \/ Google Global Site Tag: a code to measure anything (ES)\u00bb<\/span><\/a><\/p>\n","protected":false},"author":15078990,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1549724400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1011],"footnotes":""},"session_track":[1264497],"session_category":[],"class_list":["post-1179","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-las-canteras"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3ws-j1","session_date_time":{"date":"09\/02\/2019","time":"16:00"},"session_speakers":[{"id":"1011","slug":"carlos-m-diaz-honrado","name":"Carlos M. D\u00edaz Honrado","link":"https:\/\/laspalmasgc.wordcamp.org\/2019\/speaker\/carlos-m-diaz-honrado\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1179\/revisions"}],"predecessor-version":[{"id":1763,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1179\/revisions\/1763"}],"speakers":[{"embeddable":true,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1011"}],"author":[{"embeddable":true,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/carlosmdh"}],"wp:attachment":[{"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1179"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/laspalmasgc.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}